Vinnie's Emporium

The Brief
To create a microsite to promote Fox’s range of Christmas biscuits. Vinnie’s Emporium was produced – an online shop hosted by Fox’s long-running ‘biscwit’ loving mascot, Vinnie the gangster panda!

The site featured a fun gift picker tool to help you to find the perfect presents for your nearest and dearest. Vinnie merch, humorous money-can’t-buy items (which alluded to Vinnie’s shady business practices) and of course Fox’s biscuits were all outcomes from the gift picker.