ELF/ERS

The Brief
To Promote charity brands, ELF (European Lung Foundation) and ERS’s (European Respiratory Society), Healthy Lungs for Life conference in Amsterdam.

A concept was created to promote the theme of ‘taking the active option’. Simple typographic messages (in multiple languages) were featured on brightly-coloured clothing, worn by people leading active lifestyles. The concept was rolled out across the city in various forms, including a short film which introduced the campaign during the conference.