Dale Watson. Art Director, Designer & Illustrator
Dale Watson. Art Director, Designer & Illustrator
Bunnahabhain - Feis Ile 2022
The Brief
To create illustrations and brand elements for the Bunnahabhain Day of Fèis Ìle - the Islay culture and whisky festival in Scotland. I created a key illustration to ‘Celebrate the world of Bunnahabhain’ which captured the spirit of the island with a muted colour palette and key landmarks from the distillery and surrounding area. The result was an inviting design, reminiscent of a vintage travel poster.
I then applied the illustration, flexibly to a whole host of festival items including posters, flyers, tasting kits, tasting note cards, apparel and dozens of social media posts and web graphics.
Client feedback
“We were so pleased with the creative produced for Bunnahabhain Fèis Ìle 2022. It allowed us to showcase and celebrate everything that’s special about our whisky, the distillery and the festival whilst standing out from other Islay distilleries who were activating at the same time. With different elements flexing across multiple touchpoints both online and offline and in multiple markets, we were able to keep a consistent look and feel throughout the full campaign, whilst having the flexibility of templates to share and celebrate consumer and market content. A fun and different look to our usual content and other single malt whisky brands.”
Katrina Forsyth - Digital Ecommerce Engagment Manager, Distell
Continuing the Creative
After the success of the Fèis Ìle designs, I was asked to continue the creative to celebrate the autumn release of Bunnahabhain’s 2022 12-Year-Old Cask Strength release and then on into the festive gifting period. These new seasonal illustrations were once again applied flexibly across Bunnahabhain’s social channels.