HSBC

To create a series of social posts to promote HSBC’s International Subsidiary Banking capabilities.

A large number of social posts were required to cover off many different aspects and angles.

The first job was to understand the huge amounts of content that was supplied and distil it down into a series of short and easy to understand messages. As this was quite a complex, corporate subject with nothing tangible to show, it was quickly decided that illustrations were the way forward. This discission freed us up to create a series of interesting and eye-catching posts with warmth and charm.

My task was then to create a simple concept to represent each of the 17 messages and then illustrate each one whilst adhering to HSBC’s strict brand guidelines.